Our Story

YAROCE eyewear brand, designed in our studios in California.

The founder Emma is a senior designer who graduated from the European Design Institute.
She originally designed eye glasses for luxury brands, consumers balk at their heavy cost tags, which typically run into the hundreds.

During our search, we found that the available options were either poorly made or super high-end, designer glasses which didn't seem appropriately designed for most consumers.

Our idea is simple: everyone should be able to afford stylish and comfortable quality glasses designed by us.

That idea was the moment YAROCE was born.